Most company websites stop at a form that sends an e-mail. That is the point where enquiries get lost: nobody knows which ad it came from, whether anyone answered it in time, or whether it ever reached the CRM. Prevmatec wanted more from the start - a link to Raynet, enquiries from social networks, analytics and e-mail marketing set up their own way. The admin is therefore not a text editor for the website but an operating system: the place where the company sees its sales opportunities and works with them.
What we build in this area
- One collection point for enquiries from three independent sources - the web form, ad platforms and replies to e-mail campaigns
- Connected to Raynet CRM - every enquiry becomes a lead automatically, complete with a note and the source it came from
- Enquiries straight from Meta Lead Ads and Google Lead Form - the customer fills in the form inside the ad and the lead is in the CRM even though they never opened the website
- Source telling apart down to the detail - the system distinguishes a form filled in inside an ad from a form on the website that a visitor from the same campaign clicked through to
- Automatic scoring of an enquiry by matching it against a company database, so the salesperson knows which enquiry carries weight
- An immediate alert about a new enquiry - by e-mail and as a phone notification through the admin installed as an app
- Response deadline tracking - an overdue enquiry is highlighted in the list, so it does not slip through
- E-mail campaigns with their own sending and reply fetching - a reply to a campaign automatically becomes a lead in the CRM
- Built-in traffic and conversion analytics right in the admin, with no dependence on an outside tool
- Cookie consent under Consent Mode v2 - without consent the measurement codes are not written into the page at all, not merely left dormant
- Spam protection that does not spoil the statistics - caught spam is not counted as a conversion
- Content, product and settings management through the admin, fully usable from a phone as well
The brief: not just a website, but a flow of enquiries
Prevmatec did not want a presentation. They wanted a website that brings in enquiries and a system that works with them afterwards - connected to the Raynet CRM the company already used, with enquiries from social networks, with analytics and with e-mail campaigns.
Ready for AI search too
Besides classic SEO we prepared the site for GEO - so that AI assistants understand the company when someone asks them for a supplier. Today that is a normal part of building a website, just like SEO.
Practice showed it works: the first organic enquiry came from a customer who said ChatGPT had recommended the company.
Where enquiries come together and what happens to them
An enquiry can arrive by three routes and all of them end in one place. The first is the form on the website. The second is the ad platforms - the customer fills in a form directly in Facebook, Instagram or a Google ad and the lead appears in the system. The third is a reply to an e-mail campaign.
Once saved, the enquiry is matched against the company database and scored, which hints at whether it is an interesting opportunity. The company gets an e-mail and a phone notification, and meanwhile a lead is created in Raynet with a note about where it came from.
The admin as an operating system
This is the part you do not see on the website, and it is the largest. The admin is not a text editor - it is where the company works on its sales. A list of enquiries with filters, highlighting for those past their response time, exports and the history of communication.
The whole admin works fully on a phone - it can be added to the home screen as an app and alerts about new enquiries arrive straight to the phone. A salesperson finds out about an enquiry on the road, not in the evening at a computer.
Honest measurement instead of flattered numbers
We did two things more strictly than usual, both so the numbers do not lie. Measurement codes are not written into the page at all without cookie consent - it is not that they "do not run", they are genuinely not there. And caught spam is not counted in the statistics.
What it looks like
Examples from practice
The customer fills in the form inside the ad and the lead is in the system and in Raynet - without ever opening the website.
When a contacted person replies to a campaign, the system turns the reply straight into a lead, including the campaign they responded to.
Enquiries that were not answered within the agreed time highlight themselves in the list.
The system distinguishes a form filled in inside the ad from a form on the website that a visitor from the same campaign clicked through to.
Gausium Slovakia shows that the value of a website is not in how it looks, but in what happens after the form is sent. Enquiries from three channels in one place, an automatic lead in the CRM complete with its source, alerts to your phone and measurement that does not flatter its own numbers - that is the difference between a website and a system. If you want to know whether your website could do the same, get in touch and we will go through where your enquiries are leaking today.
